Here are some of the benefits of using Magento

• Category wise product management for easy navigation
• Administrator can simultaneously manage more than one website and e-shops
• N-tier pricing architecture and special discount coupons
• Administrative controls for Roles and user management
• Single page logout
• Report generation for admin to get facts and figures whenever needed
• Flexible tax structure as per different countries
• Secure payment gateway integration with multiple service providers
• Multiple shipping addresses and different shipping rules as per country
• Excellent features for invoice, shipping and billing
• CMS provided for managing important information
• Ease in integration of third party components
• One click upgrades
• Inbuilt SEO feature
• Multi language and currency support
• Scalability for future enhancements